Unless you live in a cave you have likely noticed the hoopla around the Apple iPad.  When it first came out many people immediately came to the conclusion that this was an attack by Apple on the Amazon Kindle as well as eBook sales in general.

I don’t agree.

Amazon is in the business of selling books.  Apple is in the business of selling hardware (consumer electronics to be exact).  The iPad is just a new distribution media for Amazon to sell books – just like the Kindle was.  

The iPad happens to have been brought to market by Apple whereas the Kindle happens to have been brought to market by Amazon.  Big deal.  It’s just a new way for Amazon to sell more eBooks.

This is a good thing…

…. If Amazon sticks to its core business and doesn’t get into a pissing contest with Apple over a device, and market, that is irrelevant to Amazon.

Another great business lesson on keeping things simple and staying focused.