Archive for the ‘Start-ups’ Category

How Starting a Company is like Fighting Mixed Martial Arts (MMA)

Monday, June 14th, 2010

If you’ve ever been involved in a startup you know that it’s a different world. I have the advantage of having been on both sides of the corporate wall. I’ve been at the head of a successful startup, and I’ve been an executive at a 100-year old company. Startups are their own unique creatures.

Now, one of the sports I truly enjoy is Mixed Martial Arts (MMA). MMA is, in many ways, the perfect confluence of the fighting sports. Wrestling, Muay Thai, Jiu-Jitsu, Boxing and all of it meet in this environment.

The same is true with starting a company. It’s a wild ride, where every possible business variable comes into play. And starting a company is also a lot like MMA training in a number of ways:

Practice all you want, at some point you’ve got to perform.

At some point, you need to free your product from the confines of the startup environment. You’ve got to create a winning product. Your startup needs to put something out there that does its job, and does it well. Amazing and robust solutions that never leave the confines of the test environment are useless.

It’s all about survival of the fittest.

The startup world is one of heavy competition. Your opponents are out there, and they’re doing their damndest to get your customers. You need to not only perform, but to perform better than everyone else out there in the field. One weak link in your startup will cause the whole thing to fail. You need to be the best of the best.

No matter how strong your supporting cast, it falls on you alone to make things happen

Talented product development teams, spot-on marketers and a dynamic sales force are essential to the success of a startup. At the end of the day, however, it’s up to you to put those assets to work in a way that really impacts the market. The startup will rise and fall on your vision and leadership (or lack thereof).

Ideas don’t mean jack shit. Only execution matters.

You might think you’ve got the best moves, that your product is better than anyone else’s. You might even be right. But if you can’t successfully get that product to the market and then beat out the competition, having the better product doesn’t do much for you. If you don’t believe me, just remember the lesson of Betamax. An arguably superior technology was put to bed by VHS because the folks behind VHS were better at getting their product to the people.

Sometimes, the guy who can hold his breath the longest wins.

It isn’t always the company with the best idea that wins out. In many cases, startups aren’t going to beat their competition because they have a better product or even better tactics. Many battles are simply battles of attrition. The longer you can take a beating or hold your breath, the more likely you are to wind up in the victory circle.

Speek Golden Principles

Monday, May 31st, 2010

Most startups fail. That’s just a simple fact. Of those startups that do manage to get out of the startup phase intact, few are around in two years, and fewer are profitable. Those that do make it through do so through a combination of great products, stellar leadership, and a little bit of dumb luck.

I know what I’m talking about. My startup, Speek, was one of the few startups in our market that proved to have what it takes. Speek is still humming along smoothly and daily capturing more market.

I won’t pretend that our success was all due to my amazing technical leadership. In fact, some of our success was quite in spite of some of my leadership decisions. No one gets it all right, ever.

One thing I did right, though, was set the tone for what we did at Speek. I developed a set of 10 golden principles that drove every decision that we ever made about our product. I believe these principles were at the root of our success.

Here, then are the 10 things we strove for in our product at Speek:

  1. Speed. Our app must be fast from the user perspective. More than one second for any task is unacceptable.
  2. Instant Utility. Our app must be instantly useful, out of the box. If it takes too long or is too complex to configure, it’s useless.
  3. Voice. Our app must have attitude. It must have personality. It must be unique and different. Think Twitter’s “fail whale” (without the fail).
  4. Less is more. Either we do it right or we pull it. Do what needs to be done to make it work and make it work well.
  5. Programmable. We offer more than a product. We offer a platform. Customers can take what we build and improve upon it.
  6. Personal. Our app must generate endearment. We want users to be rabid fans and product evangelists. More than just a product or a platform, our product should create a community of connected people.
  7. Restful. Each aspect of our app should have a free and comprehensible URL.
  8. Discoverable. Our app should be friendly to search engines and social media. It should easily be discovered by the world.
  9. Clean. We should have a simple user interface with large fonts and lots of space. No UI screen should ever feel busy or confusing. It should be crystal clear what should be done on each screen.
  10. Playful. We have a damn monkey for a logo. Our app should invoke that kind of playful spirit and attitude.

Now, I get that some of these principles might not fit certain startups. Some are more or less specific to the software startup environment. For the most part, however, you can extrapolate these ideas to give your startup a serious advantage in your market, no matter what your product.

TechCrunch Disrupt

Saturday, May 22nd, 2010

I’ll be at TechCrunch Disrupt and Startup Alley next week (Tuesday and Wednesday).

Should be an awesome event!

TechCrunch Disrupt is the only conference that gathers both Web innovators disrupting media and technology and also executives successfully navigating disruption to talk about turning change into opportunity.  Disrupt is for innovators in new Internet-enabled industries: social Web. Mobile computing. Real-time data. Sentiment analysis. Web targeting. Smart devices. The app ecosystem. The rise of micro-celebrity. Gaming and virtual goods. And more.

Kinda funny – Lady Gaga’s worldwide manager and digital strategist, Troy Carter, will be there to discuss new realities in content creation and distribution.

Here are some of the other speakers that will be there

Here is the link to get tickets to attend